The root of every successful business is a solid value proposition: if you can offer something that people are willing to pay for, you have the key ingredient. But it isn’t the only ingredient: in other words, it’s necessary but it isn’t sufficient. Things are somewhat more complicated than that.
This year had seen a new normal emerge as to how we live all aspects of our lives. Socially distancing, masks, virtual meetings, curbside pickup, and remote work became part of our vernacular as never before. The pandemic also saw business from small mom, and pop restaurants to grocery stories
We live in a digital world. Gone are the days of flipping through a phonebook in hopes of finding a business and hearing about things from word-of-mouth is quickly becoming checking online reviews. It doesn’t matter if you think your business has nothing to do with the virtual world, it does because your consumers do.
Effective websites are no longer considered an accessory- they’re a necessity.