Visit Sarasota

Visit Sarasota County Recognizes Voice of Sarasota

Visit Sarasota County (VSC) has named the Sarasota County Tourism & Hospitality Voice of Sarasota recipient Jeff LaHurd while celebrating its 38th annual National Travel and Tourism Week (NTTW) Award Ceremony. Hosted by the U.S. Travel Association, the NTTW virtually recognized this year’s theme, “The Power of Travel,” which truly grasps the essence of what this industry across the nation recognizes, especially over the past year. NTTW is an opportunity to remind visitors and residents of the value that the travel industry holds not just for the local economy but for our community’s identity.

Sarasota County is also proudly celebrating 100 years of the county’s accomplishments, people, and places. By bringing partners together, we hope to honor the founding of our county, understand Sarasota’s journey to today via numerous mediums, and encourage the participation of local historical groups. Sarasota County Centennial 2021 creates a wonderful mosaic of our community to bolster the spirit of Sarasota.

“With 2021 being the Centennial for Sarasota County, we couldn’t think of a better time to honor Jeff with this award,” stated Virginia Haley, President, VSC. “Jeff LaHurd embodies what it means to raise a genuine awareness of the culture and personality of our beautiful, historic destination.”

Jeff LaHurd, a local Historian and Author, was honored by VSC. Jeff has lived in the City of Sarasota since 1950 and has an undeniable passion for the city and its rich history. His video writing in 1992, Sarasota: Landmarks of the Past, not only won the award for Outstanding Contribution to Preservation in the field of Communication from the Florida Trust for Historic Preservation but was also aired on the History Channel.

Additionally, he wrote 17 books about the History of the community plus numerous articles which have appeared in numerous publications all around the World. Serving as a board member of the Sarasota Alliance for Historic Preservation, the Sarasota Historical Society, the Sarasota Community Blood Bank, and the Downtown Kiwanis Club, Jeff LaHurd brings the magic of Sarasota’s history to life.  Since retiring in 2015 as the History Specialist for Sarasota County, Jeff’s love for the community and our history remains alive due to his remarkable work and fervor.

Photo from Visit Sarasota

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Author, Historian, Jeff Hurd, National Travel and Tourism Week, Sarasota, U.S. Travel Association, Visit Sarasota County

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