Sarasota Based Company is Turning Negative Pressure Into Positive Solutions

When a group of ER doctors imagined a more effective way to protect physicians treating COVID patients, ROBRADY helped them turn their innovative idea into viable, real-world solutions.

Based on first-hand pandemic experience, doctors at Safer Medical Products, LLC wanted to improve on the protection of face shields by combining the transparent barriers with a negative pressure system. This inspired approach would do more than just block airborne pathogens, it would capture them into a HEPA or ULPA filter system.

ROBRADY Solutions

Much like a doctor conducting an initial intake, the ROBRADY team listened to the physicians and built total understanding and empathy for the challenge.

Then, the team drew upon decades of experience and expertise to form a design “diagnosis” considering factors such as function, user experience, and materials and rapidly produced multiple iterations of 3D-printed prototypes that physicians could evaluate and refined into a final product.

Total empathy is more than satisfying design parameters. It’s also responding to a client’s devotion to their product as well as the patient’s need for it.” -Rob Brady

The results were the Respiratory Shield and the Endoshield, pathogen containment systems (PCS) that keep physicians safe when treating patients by preventing the spread of 99.99% of particulates as small as .12 microns.

The Respiratory PCS can be used with BIPAP/CPAP, nebulizers, and for during swab collection.

The Endoshield PCS allows for video laryngoscopy, fiber optic placement, and intubation.

But it wasn’t just ROBRADY’s experience with producing design solutions for the medical sector or their skill in rapid-response to critical timelines. Like a good physician, they focused on the whole client, from idea through product launch, leveraging their strategic resources to make sure Safer Medical Products’ IP was protected legally, met all FDA regulatory standards, including respective registration, medical packaging/labeling, and had solid marketing support as well.

In the age of COVID, rapid response teams aren’t just found in the intensive care unit; some come from product design firms.


ROBRADY design is a multi-disciplined product design and development studio that offers its global client base progressive industrial design, mechanical design and product engineering, graphics / packaging / UI-UX / web, market insights, brand and retail development, complete rapid prototyping and production program management.

ROBRADY design delivers comprehensive speed-to-market product solutions from start-up to Fortune 100 by collaborating to identify the greatest areas of opportunity and producing innovative designs that drive profitable results. ROBRADY delivers design, production, and capital solutions to clients in support of their research to reality philosophy.

Photo from ROBRADY

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