Skip to main content

video marketing with Ray Collins

The Value of Video Marketing During a Pandemic

| Ray Collins |

Decades ago before the internet, some realtors put a “For Sale” sign up on a lawn and waited for the phone to ring. These days, marketing a home is a never-ending project. And video marketing can show a potential buyer what is for sale.

Facebook, LinkedIn, Instagram, Twitter—add your favorite social media platform to help spread the word.

During this pandemic, being able to show potential buyers a property is even more important. Surveys have shown buyers appreciate videos. Especially these days when they can’t visit a home.

Here are some statistics from the site about video marketing

  • Videos attract 300% more traffic for nurturing leads.
  • Listings with video receive 403% more inquiries
  • 70% of homebuyers watch video house tours.

With all the forms and statutes in real estate, for some (like this writer) marketing the client’s property is the fun part.

I spent my previous 35 years in the media, so producing videos are second-nature. I wanted to share a recent one here that has racked up nearly a thousand ‘hits’ in less than a week, which is high for a real estate video.

Yes, it has nice music, a soothing narration and cool drone video, but it also has something else that draws attention…


So, while you learn about this never lived-in condo with all the bells & whistles in downtown Sarasota, stick around for a few outtakes that might just make you smirk.

Welcome Ray Collins to the Suncoast Post

Ray Collins was an award-winning TV News Anchor before affiliating with Coldwell Banker. He writes a monthly column on real estate for the Suncoast Post. For more information on having Ray help you with your real estate needs, write or check him out on the web.

Photos from Ray Collins.

Skip to content