The Value of Video Marketing During a Pandemic

Decades ago before the internet, some realtors put a “For Sale” sign up on a lawn and waited for the phone to ring. These days, marketing a home is a never-ending project. And video marketing can show a potential buyer what is for sale.

Facebook, LinkedIn, Instagram, Twitter—add your favorite social media platform to help spread the word.

During this pandemic, being able to show potential buyers a property is even more important. Surveys have shown buyers appreciate videos. Especially these days when they can’t visit a home.

Here are some statistics from the site biteable.com about video marketing

• Videos attract 300% more traffic for nurturing leads.
• Listings with video receive 403% more inquiries
• 70% of homebuyers watch video house tours.

With all the forms and statutes in real estate, for some (like this writer) marketing the client’s property is the fun part.

I spent my previous 35 years in the media, so producing videos are second-nature. I wanted to share a recent one here that has racked up nearly a thousand ‘hits’ in less than a week, which is high for a real estate video.

Yes, it has nice music, a soothing narration and cool drone video, but it also has something else that draws attention…

Bloopers!

So, while you learn about this never lived-in condo with all the bells & whistles in downtown Sarasota, stick around for a few outtakes that might just make you smirk.

Ray Collins was an award-winning TV News Anchor before affiliating with Coldwell Banker. He writes a monthly column on real estate for the Suncoast Post. For more information on having Ray help you with your real estate needs, write ray.collins@floridamoves.com or check him out on the web.

Photos from Ray Collins.