The recent news that the Sarasota Sculpture Center have launched a new website is a welcome reminder of the fact that the online world provides a fantastic range of opportunities for any business or organization.
With many of our high street stores facing raised costs of operation, it’s become evident that a growing number of businesses are taking the gamble of exploring the new online environment.
The fact that a good bit of press can instantly transform the image of a business or location can be seen in Conde Nast Traveller’s recent article on Sarasota’s nascent restaurant scene. By praising the likes of the Indigenous and C’est La Vie restaurants, they’ve helped raise the profile of these eateries on the global stage and signified the importance that having a well-maintained website has for our businesses.
There’s a range of traditional Sarasota high street businesses who have sought to capitalize on the online opportunities. In particular, T. Georgiano’s Shoe Salon have augmented their boutique offerings with a revamped online business model that includes a mail-based styling program that caters to dedicated out-of-state customers.
The importance of reaching beyond the immediate Sarasota region is incredibly important in the emerging global online climate. There’s been the example of Canberra Casino who’ve sought to expand beyond their Australian origins in the online environment, and although the inland operation has encountered issues, you can always try some of the online pokies at Lucky Nugget Casino who provide a successful example of how gamers can now enjoy the latest casino games across borders thanks to the site’s easy integration into all manner of cellphones, tablets and laptops.
Just down the road in Sarasota is another success story with the entrepreneur, Serdar Acar, using his online company, Dino Lingo, to cater to our increasingly multilingual community. By launching an online subscription service for his company’s children’s books, it provided a useful learning tool for speakers of over 30 different languages.
The great thing about using the internet to promote your endeavors is the way that it can be quickly altered to take advantage of any particular strategy. Whether it’s the Hear Me Roar campaign that was launched by SRQ Magazine to promote women in Sarasota’s business ambitions, or even the way that the Sarasota Film Festival have used social media to really raise the global interest on this year’s events, it’s clear that whether you’re running a shoe shop or an online gaming site, the future is becoming increasingly digital.