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Darci – A Beautiful Sarasota Main Street Boutique

| Christine Baer |

We had a nice conversation with Darci Jacob, owner/operator of Darci, a beautiful boutique on Main Street in Sarasota.  Slowly coming out of the pandemic after one year of quarantines and very specific protocols, we asked what she was planning for the upcoming months and how she is doing today.

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Darci – A Positive Attitude Philosophy

Darci shared her personal philosophy of keeping a positive attitude and running the shop one day at a time. She always believes that the best outcome will always prevail.

Her main goal is to be sure that her guests feel comfortable with the protocols she has in place including not coming into the shop and having curb side service! Additionally, Darci makes private appointments with customers. They can come in before the shop opens or after the shop closes.

During this past year, Darci has made home deliveries and also began shipping two of her mainstays. She is a master of texting details and photos of items that might be of interest to her clients, making full use of the technology to keep customers engaged.

Getting Back to a New Normal


Now that things are opening up slowly, she is once again hosting her wonderful fashion shows that not only provide an evening of entertainment but contribute to the many charities she supports.

She loves her clients, she loves her work and loves, loves Downtown Sarasota! And it shows in all that she does behind the scenes to help other downtown merchants.

Darci makes sure that all of her clients have fun and enjoy a great experience at her storefront, the fashionista of Main Street!

We’ll be talking to more merchants in the coming weeks! Here is one of my prior stories on The Suncoast Post about other great things happening in our community.


1441 Main Street – Downtown Sarasota
Sarasota, Florida 34236
Phone:           941-330-2800

Photos from Darci Jacob

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