Businesses Across the Florida’s Gulf Coast Should Look into Making a Mobile App
Most businesses across the Gulf Coast that have a website have optimized it for smartphone users. Mobiles are simply too prevalent and convenient for this not to be a feature of a site made in the last decade or so. However, many are missing the grand opportunity presented by also having a mobile app for the business. Looking at the stats, major brands, and even some whole industries, it’s clear that there are big benefits to be had with an app.
Leading by Example in the Mobile App Market
The core reason why smartphones are so popular and why Americans reportedly average nearly four and a half hours on the devices each day comes down to utility and convenience. Smartphones are very useful, allowing us to swiftly communicate with anyone we know in the world as well as perform work operations and find entertainment. Everyone has one, and all they need to do is tap the screen and tap an app to get what they want.
Convenience is king. Even on this hyper-convenient device, people want the most convenient option. Having to open a web browser app, type in a business URL or search for it, go to the site, and then log in is, by modern standards, inconvenient. Apps cut out a lot of this inconvenience. They’re installed, you log in, and then they’re always ready for you to use as you see fit and with just a tap of the screen.
With this as the baseline, it won’t come as a surprise that customers generally prefer to use apps and are more active when there’s an app available. Some figures point to 50% of customers being more interested in making purchases from a business if there’s an app. Seeing this, over 90% of the world’s leading brands have at least one mobile app. Walgreens, Nike Fit, Domino’s, and IKEA Place are prime examples of this.
Some industries have even pivoted to essentially rely on apps as their main platform of service. This is the case in one of America’s fastest-growing sectors: that of iGaming. Each platform hosts hundreds of games, but navigating through such a vast library on a mobile site can be cumbersome. Mobile apps allow casinos to run their software much more smoothly and let them fit their hundreds of games into one convenient program.
There are plenty of other benefits to the business and player through the mobile app. The method of rating the best mobile casinos and apps boils down to the game variety, bonuses and promotions, safety and security, and range and ease of deposit and withdrawal options. An app can leverage aspects like personalized bonuses through notifications, run far more games than a mobile site, use TouchID and FaceID for security, and link to payment apps.
Customization and personalization options are big parts of the mobile app experience that all of the aforementioned apps tap into. As an example, you could look to the T-shirt designer apps on the Play Store. Each of them let you pick your designs through intuitive controls and then order. It’s something that one of our very own Suncoast Post businesses could tap into for their custom apparel, engravings, and unique gifts offerings.
The Next Step in Digital Transformation
As noted, many businesses now have intuitive websites that are mobile-compatible. Getting a mobile app developed is an additional expense that some see as not worthwhile having already undergone a stage of digital transformation to get online. Still, it can’t be understated just how impactful an app can be for a business and for the customer experience.
Mobile apps keep your branding at the ready. Your business would have its logo on a little app tile alongside all of the customer’s other downloaded apps – hopefully in a dedicated file to your particular line of work. Subtly, this keeps your business very competitive as you’ll be among the most convenient options.
Further, you’ll be able to fully harness the power of push notifications. Stats reveal that advanced targeting and personalization improve reaction rates to notifications by 300 and 400%, respectively. With the right app, your business can tap into this by alerting the user when items they tend to buy or brands that they save come on sale, or you’re offering specific coupons. It all helps to increase your appeal while being a couple of taps away.
Mobile apps offer such a drastic step-up in potential from mobile sites. More businesses across the Gulf Coast and the rest of Florida should seriously consider getting one developed.
Top Photo Credit- Source: Unsplash
Middle Photo Credit- Source: Pexels